The bigger picture: How sport has become a means of engaging and retaining customers

Amazon Prime have inked a deal to show Premier League matches. Picture: Getty Images

Glen Killane, formerly MD of both RTÉ Television and Eir, is explaining what the European Broadcasting Union does, how it represents 500 TV channels (and 700 radio services) across Europe, North Africa and the Middle East.

Now executive director of Eurovision Sport, Killane points to the Eurovision, the European satellite network, and the EBU’s ability to buy sports rights for its members, such as next year’s World Cup (for RTÉ).