Sexism in Sport: Risk and reward at play for female athletes tackling stereotypes on social media

Kieran File says that female athletes have to juggle multiple identities

Jessica Ennis-Hill provides an example to female athletes. Photo: PA

Jessica Ennis-Hill has 1.4m Twitter followers. Last year she designed Jennis, a fitness app which aims to help women stay active, with her physio Alison Rose.

That’s the positive side of social media when you are a sportsperson aiming to leverage your talent on the track or the field into a wider and more profitable space. The Olympic champion knows there can be an altogether darker side to the digital world.