Paralympics Ireland release powerful ad as athletes prepare for Rio

Paralympics Ireland have today launched a compelling awareness and fundraising campaign, called ‘More Than Sport’.

With a team of 56 athletes preparing to make the trip to Rio to represent us at the Paralympics this summer, the organisation hopes to raise vital funds to support them.

The campaign asks the Irish public to get behind our athletes by texting PARA to 50300 to donate €4, and also aims to offer a glimpse behind the scenes to see the work and sacrifice involved in reaching the pinnacle of sport.

Video from Paralympics Ireland.

Over the coming months they will release five more videos to tell their athletes’ stories.