Brits say £4m per medal ’worth every penny’

British athletes made “sporting history” at Rio 2016, but their bosses believe Tokyo 2020 could be even better.

Brits say £4m per medal ’worth every penny’

The team arrived in Brazil with the target of winning 48 medals to make Rio 2016 Britain’s best ever ‘away’ Games, but ended up with 67 medals — two more than London’s remarkable haul — and second in the medal table ahead of China.

“We’re making sporting history — 67 medals, nearly 130 medallists, across 19 sports,” said UK Sport chief executive Liz Nicholl.

Already a subscriber? Sign in

You have reached your article limit.

Unlimited access. Half the price.

Annual €120 €60

Best value

Monthly €10€5 / month

More in this section

Sport

Newsletter

Latest news from the world of sport, along with the best in opinion from our outstanding team of sports writers. and reporters

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited