How the numbers will add up for Katie

Katie Taylor can expect a massive financial windfall on the back of her Olympic gold medal success yesterday.

The 25-year-old already has a sizeable number of blue chip sponsors in her corner but a top Irish marketing expert predicts that the Bray boxer could yet overtake Brian O’Driscoll and Rory McIlroy in the popularity stakes.

Michael O’Keeffe, managing director of Pembroke Communications believes “superstars like Katie are once in a generation” and her image inside the ring and clean cut personality outside, will guarantee her massive monetary rewards.