How F1’s ratings can go Sky high

Say what you like about Sky Sports, they have changed the landscape of sports coverage completely.

People might complain about the wall-to-wall coverage of English,Scottish and Spanish soccer, but for those involved in soccer, across thewater in particular, there is an acknowledgement that the vast amount of money coursing through the top level especially, is down to the change in how the English Premier League is covered.

The darts success story is actually greater. Manchester United, Liverpool and Newcastle always played to full houses. But it isn’t all that long ago that Jocky Wilson, Eric Bristow, John Lowe and Cliff Lazarenko were plying their trade in front of half-empty halls apart from world championship finals.