Listen: Arena with Maurice Brosnan — Why are influencers becoming the GAA’s newest force?

Arena is a new podcast from the Irish Examiner with a weekly feature-style reflection on Irish sport

On this episode, we’re joined by content creator Caolán Ward to unpack what this shift means for the future of the game and its audience.

Influencers are becoming the GAA’s newest force. 

But why were so many social media stars invited to the All-Stars and what is the strategy behind it?