Jarlath Burns accuses local streaming companies of facilitating ambush marketing

GAA to rein in arrangements that conflict with national commercial deals.

President of the GAA Jarlath Burns. Pic: ©INPHO/Tom Maher.

GAA president Jarlath Burns has claimed the sponsors of some counties’ streaming platforms are “ambush marketing” on the back of the organisation.

At Special Congress on Saturday, Burns spoke of the difficulty the GAA’s official media partners TG4 have found in securing club games in counties who have streaming agreements in place.