GAA learning lots from the NFL machine, says Croke Park director Peter McKenna

But GAA stadium and commercial director Peter McKenna is against introducing dynamic pricing for tickets

WORK IN PROGRESS: A view of Vikings end zone being painted on the Croke Park pitch ahead of Sunday’s game. Pic: ©INPHO/Laszlo Geczo

GAA stadium and commercial director Peter McKenna is against introducing dynamic pricing for high-profile football and hurling games in Croke Park.

As McKenna oversees Sunday’s NFL Week 4 game between the Pittsburgh Steelers and Minnesota Vikings in GAA HQ, the American organisation have regularly adopted the ticketing strategy that includes increasing and decreasing prices in real time depending on demand.