Shrewd off the pitch too, Mick O'Dwyer knew the art of the deal 

The Kerry manager was a players' coach who was a head of his time in making sire they were looked after.

Mick O'Dwyer didn't regret engaging in commercial deals but wished he'd secured more money from washing machine company Bendix..

“Wheeling and Dealing” is the name of a chapter in Owen McCrohan’s absorbing authorised biography of Mick O’Dwyer.

Published in 1990, a year after he had left the Kerry manager’s role, the man’s commercial savviness is obvious a few flicks into the book where no fewer than seven businesses, from AIB to Bank of Ireland to the Kerry Group, are listed as sponsors.