Eir set to be new sponsors of All-Ireland hurling championship

SPONSORS: Eir are expected to be announced as new associate sponsors of the All-Ireland senior hurling championship on Wednesday. File pic: Stephen McCarthy/Sportsfile

Eir are expected to be announced as new associate sponsors of the All-Ireland senior hurling championship on Wednesday.

The telecommunications company are to replace Very, formerly Littlewoods, in a new five-year deal. The deal will see Eir swap their backing of the football championship for the hurling competition.