Cork GAA in line for €200k Sports Direct bonus with All-Ireland win

Victory for Cork senior hurlers will represent one of the firm’s biggest successes from a commercial partner, on the field of play

Cork hurler, Shane Kingston, pictured when Sports Direct unveiled its ‘Born To Play’ campaign ahead of the Championship. Picture: INPHO/Dan Sheridan

First-year sponsor Sports Direct has said it is “not in a position” to confirm the bonus payment it will make to Cork GAA if the hurlers secure All-Ireland victory on Sunday.

However, it is likely to be around €200,000 on top of the reputed €400,000 it is paying Cork for the partnership per annum.