A passion project aimed at giving Ladies Football a helping hand

'It’s not about us or making money, it’s about those little girls feeling represented, being able to buy a ‘girl’s’ glove, not a boy’s and this is just the start'

All-Ireland winners Orlaith Duff (Meath) and Oonagh Whyte (Dublin) at the launch their new sport and leisurewear brand Field Queens. Their first product is the Empower Glove, a GAA glove designed and tailored to fit the female hand. For more information visit fieldqueens.ie

Eyebrows are often raised when sportwear companies give their clothing a perfunctory tweak to try to appeal to more female customers.

In marketing schtick it’s a ploy summed up by four words: ‘Shrink it and Pink it.’ The designers of a new Gaelic football glove for women certainly can’t be accused of such cynicism.