Cork GAA inks €2million inter-county sponsorship deal with Sports Direct

Details of the five year agreement will be announced in the next month or so

DONE DEAL: Cork GAA has inked a lucrative €2m sponsorship deal with Mike Ashley's retail giant Sports Direct. Details of the agreement will be announced in the next month or so.

CORK GAA has agreed terms with sports retail giant Sports Direct for around €2million to replace Chill Insurance as the Board’s primary inter-county sponsor.

The deal is reputed to be worth €400,000 a year up to 2025, with further six figure bonuses on offer for All-Ireland success in either hurling or football.