GAA's yellow ball innovation follows global trend

Before Fox Sports broadcast the All-Star National Hockey League game in the US in 1996, they pitched it to their audience as “the greatest technological breakthrough in the history of sports”.

GAA's yellow ball innovation follows global trend

Before Fox Sports broadcast the All-Star National Hockey League game in the US in 1996, they pitched it to their audience as “the greatest technological breakthrough in the history of sports”.

Rolling on the hyperbole like a rich sauce was nothing new for Fox but their pitch was based around the concept of the ‘FoxTrax puck’. In more basic terms, the puck (a three-inch rubber disc) was made to glow in blue while Fox would instantly track the shot with a red laser beam once it left the shooter’s stick.

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