Fitzmaurice: ‘In Kerry, we’re prudent with our finances’

It won’t stimulate anything like the debate over Kerry’s defence for Sunday’s Munster SFC semi-final in Killarney, but it should.

The county board’s first full-time commercial manager, Maurice O’Meara, started work last week with a straightforward brief: Monetise the brand that is Kerry GAA.

Even if Dublin’s runaway money train skews the pitch somewhat, most GAA counties are invariably chasing their tails to keep income on a par with spiralling expenditure on inter-county teams. Kerry are no different, admitted football manager Éamonn Fitzmaurice.