Billy Lee: ‘You’re not going to change history in a year or two’

Some say everyone should work once in sales. Others tell you everyone is selling all the time.

Many GAA managers have honed the pitch. Can flog their philosophy, their methodology, their style of play, their brand. Can convince you they will have the righteous anger for your cause, so they will.

Billy Lee isn’t selling his brand. He admits there have been a few changes since he last worked inter-county: The science, the data, the nutrition. But it’s grand. He’s back in the swing.