Peter McKenna defends GAA’s Sky deal

GAA commercial director Peter McKenna has rejected criticism of the Sky Sports broadcasting deal and the recent decision to extend it by five years.

McKenna played a key role in bringing the subscription-based broadcaster into the GAA market as a media partner in early 2014, as well as the more recent decision to not just extend the arrangement, but to move from a three to a five-year deal.

The GAA has consistently claimed Sky, who to hold exclusive rights to 14 championship games, are offering a vital outlet to fans abroad.