Páraic Duffy: Sky deal has been ‘terrific’ for Irish diaspora
In front of the Oireachtas joint-committee on Transport, Tourism and Sport, Duffy defended the recent five-year deal, which will see the pay-per-view broadcaster retain exclusive live coverage of 14 championship games and share the All-Ireland semis and finals with RTÉ.
He said the presence of Sky among the GAA’s media partners has helped to promote Gaelic football and hurling across the Irish Sea, even though reported viewing figures would suggest otherwise. “I’m not here to defend Sky or get into figures but the figures Sky give for Ireland... nobody ever expects Sky would reach the same level as RTÉ’s figures. The key for us was to have the games available to the diaspora in Britain.”
