Devil in the detail as GAA seals €60m bonanza

A Friday in December. Downtime for GAA news and a world away from the maelstrom that greeted the association’s last media rights announcement on Tuesday, April 1, 2014.

Notwithstanding the unfortunate date, the reaction to the confirmation Sky Sports had joined the party and subsequent rearguard action taken by Croke Park to the same was extraordinary. RTÉ’s Prime Time were overzealous and went overboard in their analysis of the deal but then there was a smidgeon of the GAA protesting too much.

Yesterday was nothing like that, yet questions remain in spite of the numerous press releases issued in relation to the new agreements.