Frank Flannery’s psychological ploy gave huge lift to Oulart-The Ballagh

Breakthrough boss Frank Flannery has revealed the simple psychological ploy he used to help Oulart—The Ballagh overcome their AIB Leinster Club hurling final hoodoo.
Frank Flannery’s psychological ploy gave huge lift to Oulart-The Ballagh

The Wexford champions had played in six provincial deciders before last Sunday and lost the lot, including four-in-a-row between 2010 and 2013.

But Flannery, recently installed as Cork’s new coach, ignored all that baggage by refusing to call their latest final by its official name.

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