Hurlers need to be marketed, says expert

Hurling needs to be marketed more specifically with “stand-alone promotion”, says marketing expert Mick O’Keeffe of PSG Communications, who advocates squad numbers and names on the jersey to help identify players obscured by hurling helmets.

“There’s a sense in the GAA of football and hurling being treated the same,” says O’Keeffe.

“But just as structures and rules have been examined in football, specific promotion of hurling and hurlers is needed.