Taking the best of Championship into the marketplace

With 11 senior football counties and 10 competing in the hurling championship, Leinster is the busiest province around.

Marketing and promotion is an annual affair, but there is no doubt the process tends to be ramped up more as championship gets underway.

That is certainly in evidence in the largest province, despite the grumbling about the official launches of the senior championships taking place after the commencement of hurling’s round-robin section.