Sky deal an opportunity to spread GAA gospel and rebuild social cohesion

The GAA is a conservative and traditional organisation but it is far from backward.

The new three-year deal on broadcast coverage of the football and hurling championships is one that will deliver millions of new viewers and recognises fully the changing nature of the way in which fans, audiences and sponsors are viewing sport.

There has been a backlash from a number of areas, not least on the airwaves of our national broadcaster.