Earley’s call to share sponsorship

Dermot Earley believes the GAA should consider pooling individual sponsorship deals made by county boards and sharing the spoils in a more equitable fashion.

Dublin’s deal with AIG is believed to be worth in the region of €4m over five years and it follows on the back of a similarly-sized partnership with Vodafone that ended late this year. The reality for the rest is less bright.

Many counties have struggled to find a backer for the jersey and Earley was part of a Kildare team in recent years that had to run numerous fund-raising activities in order to make ends meet.