Forging a new way forward

Peter McKenna leads the way down one of the many corridors that wrap around Croke Park, turns what is almost a hidden corner and swipes his ID card to open a door that looks exactly like all the others.

The entrance to the office occupied by the GAA’s commercial director and the man who runs Croke Park stadium bears no nameplate or any other visible sign to suggest that this is where deals worth millions of euro are prepared and parsed.

By saying nothing, that door says a lot.