Limerick leaning on Loftus

John Loftus is obviously a glass half full character.

The newly appointed Limerick GAA Commercial Director comes into the role on the back of confirmation that the board has debts totalling €750,000 and are in desperate need of assistance. Instead of pulling his hair out at the thoughts of what lies ahead, Loftus is already rolling up his sleeves getting ready to put his county back on a sound financial footing.

“They’re bringing someone in who – they hope! – can straighten the whole thing out!” he laughs when asked about his role. “It’s a totally new position so I’ll be defining it as I go along, I have a free hand to come up with ideas. At the moment I’m feeling my way, finding out what deals are in place, what renewals are in place, but already I have a few ideas of my own.”