Guerrilla campaign could be costly

The GAA could be the latest sport this year to be hit by Paddy Power guerrilla marketing.

Sat, 30 Jun, 2012 - 01:00

John Fogarty

On Twitter yesterday, London captain Sean McVeigh posted a photo of a male wearing a pair of green boxer shorts carrying the bookmakers’ logo, right.

In reference to today’s All-Ireland SFC qualifier between London and Antrim in Ruislip, McVeigh tweeted: “Free advertisement tomorrow @paddypower #londonvantrim”.

CONNECT WITH US TODAY

NEWSLETTERS

NOTIFICATIONS

Be the first to know the latest news and updates

More in this section

David Clifford is challenged by Caolan McColgan 29/3/2026

McGuinness on his surprise Clifford-McColgan matchup: 'He passed the test today'

Kerry v Donegal - Allianz Football League Division 1 Final

O'Connor questions decision not to send Michael Murphy off

O'Connor hopes heavy defeat for drained Kerry proves a reality check

Courts Gaa Place: Ruislip Person: Paddy Power Person: Captain Person: Sean McVeigh Person: McVeigh Person: Nicklas Bendtner Person: Hurley Event: All-Ireland SFC Event: Euro 2012 Organisation: GAA Organisation: Twitter Organisation: Antrim Organisation: Portugal Organisation: Cork Organisation: Wexford

<p>Carlow players and staff celebrate with the cup after the Allianz Football League Division 4 final match between Carlow and Longford at Croke Park in Dublin. Pic: David Fitzgerald/Sportsfile</p>

Murphy's Carlow glory a homegrown triumph

READ NOW

Guerrilla campaign could be costly

Murphy's Carlow glory a homegrown triumph

Latest

Sport

Anthony Daly

Guerrilla campaign could be costly

Continue reading for €5

Murphy's Carlow glory a homegrown triumph

Latest

Sport

Anthony Daly

Most Read