Guerrilla campaign could be costly

The GAA could be the latest sport this year to be hit by Paddy Power guerrilla marketing.

Sat, 30 Jun, 2012 - 01:00

John Fogarty

On Twitter yesterday, London captain Sean McVeigh posted a photo of a male wearing a pair of green boxer shorts carrying the bookmakers’ logo, right.

In reference to today’s All-Ireland SFC qualifier between London and Antrim in Ruislip, McVeigh tweeted: “Free advertisement tomorrow @paddypower #londonvantrim”.

More in this section

Dublin v Meath - TG4 All-Ireland Ladies Football Senior Championship Final

Dublin top LGFA All-Star nominations with nod for 12 players

Uncertainty surrounds Jim Gavin's GAA Special Congress presentation due to presidential bid

S Cork's snakes and ladders: Erin's Own's 38-year senior stint or Newtownshandrum's 29-year about to end

Courts Gaa Place: Ruislip Person: Paddy Power Person: Captain Person: Sean McVeigh Person: McVeigh Person: Nicklas Bendtner Person: Hurley Event: All-Ireland SFC Event: Euro 2012 Organisation: GAA Organisation: Twitter Organisation: Antrim Organisation: Portugal Organisation: Cork Organisation: Wexford

<p>Alannah McNulty of Waterford in action against Caoimhe Carmody of Clare during the Glen Dimplex Senior All-Ireland Camogie Championship quarter-final. Photo by John Sheridan/Sportsfile</p>

Eugene Foudy the new Clare camogie manager

READ NOW

Sport

Newsletter

Latest news from the world of sport, along with the best in opinion from our outstanding team of sports writers. and reporters

Guerrilla campaign could be costly

Unlimited access. Half the price.

Eugene Foudy the new Clare camogie manager

Latest

Sport

Sport

Anthony Daly

Most Read