Short and sweet the formula as GAA raises their online game

The GAA are using cyberspace to help communicate with a new audience

The Leinster and Ulster Councils of the GAA upped their internet presence this month by launching a web TV channel and social media initiative respectively.

John Cotter, marketing and commercial manager for Leinster GAA contacted Kildare TV, an online television production company last January about an online TV presence, pitched the idea to Leinster GAA management in March and the online TV station was launched last week.