Lucrative new sponsorship deal sees Déise call answered

A lucrative new sponsorship deal between the mobile phone company 3 Ireland and the Waterford County GAA Board was officially signed off yesterday and will embrace all of the Déise teams in both hurling and football over the next two seasons.

The deal brings to an end a highly successful partnership between the county board and the dairy food giant Glanbia who have been the sponsors of the Waterford teams in all of the hurling grades for the past 12 years.

The Ballyragget based company will however take over the sponsorship of the domestic senior, intermediate, junior, and minor hurling championships in the county.