Question: How hard will the recession hit?
Yet the GAA’s commercial manager Dermot Power is positive that the organisation will successfully promote their flagship competitions. “The big thing we’re doing in our promotions this year is more activities at local and provincial level. We have national launches and TV campaigns but we feel the best way to promote the games is to do it locally. It can’t be all about the big games in Croke Park, the provincial matches are just as important.
“So the provincial councils are much more active this year, as shown by the fact that they’ve all held provincial launches. Look at what the Munster Council have done by creating ticket packages for this year’s championships. That’s really innovative and good targeting of their market. The local media is key as well, more so than the national media in this sense. A great example during the National League was the Tipperary v Cork match in Semple Stadium. It was Valentine’s Night, Cork didn’t have all their stars and it was still a brilliant occasion with nearly 10,000 people there. There was a great job done in promoting that locally.
