All-Ireland handball final a sellout as ‘Vision 2012’ strategy unveiled

THE Irish Handball Council yesterday announced plans for their “Vision 2012” strategy which aims to develop a modern and cohesive marketing and communications programme for the sport.

Ireland will host the World Championships in 2012, and over the next five years, handball chiefs aim to encourage greater participation levels and increase the level of corporate sponsorship.

Yesterday’s announcement, which included the unveiling of a new promotional logo and leisurewear range, and new corporate “Friends of Irish Handball” took place at a press conference for the M Donnelly All-Ireland 60 x 30 Finals, which will take place at Croke Park on Saturday.