Calls for legislation to outlaw guerrilla PR tactics

THE GAA and other sporting organisations are to lobby the Government to introduce legislation preventing a repeat of the 'guerrilla marketing tactics' employed during the Corona boot controversy last month.

GAA president Sean Kelly has been scathing in his criticism of the PR stunt that saw Cork's Niall McCarthy and Kieran Murphy wear the branded footwear in the All-Ireland SHC quarter-final against Waterford.

He used the programme notes in Saturday's football qualifier double-header in Croke Park to continue his attack.