GAA for talks with Guinness
Amid growing criticism of the sponsorship from some quarters, GAA president Seán Kelly said yesterday that future sponsorship strategy would be guided by government policy to some degree, but there was no question of the GAA walking away from Guinness's Championship sponsorship before the current agreement comes to an end next year. While the Association was "unfairly" singled out at times in the media because of their involvement with Guinness, Mr Kelly said this reflected their strength.
"We are probably seen as the premier sporting organisation and anything we do obviously gets more publicity than anything else. It also reflects the fact that because we do certain things they are taken up and when other organisations accept sponsorship, they are ignored.
