GAA hedging bets over action on hurley branding

GAA president Sean Kelly has declined to speculate if suspensions be imposed on players who played with hurleys carrying the brand of Paddy Power.

They received €750 each for the privilege.

Describing it as "ambush marketing" and "piggy-backing" on the popularity of Gaelic games, he said that on both fronts the company and individual perspective it would not be ignored. In the meantime, he indicated that the counties involved in next weekend's games will be contacted about the developing controversy.