Jack Anderson: Business first, sport second. Same as it ever was

AI can, at bewildering speed, help clubs collect, manage and analyse huge amounts of fan data. And the more fans you can target, the more money you can extract from them
NET GAINS: Barcelona's Ferran Torres in action at the Spotify Camp Nou against Espanyol. Pic: David Ramos/Getty Images

NET GAINS: Barcelona's Ferran Torres in action at the Spotify Camp Nou against Espanyol. Pic: David Ramos/Getty Images

About 20 years ago, Paul Stoddart, the F1 team owner of Minardi said simply, “I think Formula 1 is a business first and a sport second.”

The same can be said about professional sports generally. That is why many sports are so interested in AI because it can, at bewildering speed, help clubs collect, manage and analyse huge amounts of fan data. And the more fans you can target, the more money you can extract from them. Business first, sport second.

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