First NFL game in Ireland delivers €104.5m for economy

It appears that the NFL event didn't just garner huge profits for the Irish economy, it also led to growing enthusiasm and investment in flag football

Mon, 23 Feb, 2026 - 14:17

Darragh Leen

A press release from the the Department of Culture, Communications and Sport has confirmed that the NFL Dublin game held at Croke Park in September 2025 generated an estimated €104.5m in total economic impact for Ireland.

Following new research undertaken by BDO on behalf of Fáilte Ireland, the department confirmed €76.8m was spent on accommodation, food and beverage, retail and transport expenditure, along with event operational costs and associated activities.