Twickenham to be renamed Allianz Stadium in first rebrand since 1907

FIRST REBRAND: The RFU insists Twickenham’s rebrand will be “transformative” for the game. Picture: Steven Paston/PA

Twickenham is to be renamed Allianz Stadium from September after the Rugby Football Union signed a long-term deal with the insurance company.

For the first time since it was built in 1907, the 82,000-seater home of English rugby will be rebranded as part of an agreement that the RFU insists will be “transformative” for the game.