The Pitch: Team Ireland set to deliver golden return on investment

Record sponsorship revenue have put Team Ireland in a stronger than ever position for Olympic glory

Sophie O'Sullivan during the Team Ireland Paris 2024 team announcement for Athletics at the Crowne Plaza Hotel. Pic: Sam Barnes/Sportsfile

THE Olympic Federation of Ireland has increased its investment in the Paris Olympics more than three-fold, spending €4.3m this summer compared to the €1.4m spent in Rio, eight years ago.

This commercially generated multi-million euro fund – which does not include significant spending by Sport Ireland and Government – has been made possible through considerable increases in sponsorship deals for associates of Team Ireland.