Pat McDonagh: ‘GAA must clarify what sponsors can and cannot do’

Pat McDonagh: ‘There needs to be clarity over brand rights.'

FOR someone who has pumped up to €15m into GAA and other sponsorships over three-plus decades, Pat McDonagh is relatively sanguine when discussing the current legal threat against him by Croke Park.

McDonagh’s Supermac’s has been slapped with two solicitors letters in recent weeks by the GAA over use of official crests on advertising clips, where Croke Park says the firm has no commercial rights.