Ian Mallon: Farrell's Lions already on a winner when it comes to the bottom line

Whatever deals are agreed and struck in the weeks and months ahead, the value of the British and Irish Lions has never been better, and while only victory will do for Andy Farrell, the financial forecast is win-win.

FINANCIALLY-SOUND: Andy Farrell, head coach of the British & Irish Lions. (Photo by David Rogers/Getty Images)

It’s late April 2017 and Owen Farrell has just received his second Lions call-up.

At the same time Andy Farrell finds himself sat opposite me at a corporate shindig at the Punchestown Races - we’re there as guests of a commercial partner with rugby and football interests.