Ian Mallon: Setback in search for new €1.1m sponsor of Dublin GAA

The Dubs’ hunt for a new headline commercial partner and shirt sponsor goes on after an agreement which had been reached with a new investor was dropped by the big name brand

END OF AN ERA: Pictured at the Dublin GAA end of season event at the AIG head office in Dublin are, from left, Dublin hurler Eoghan O'Donnell, Dublin ladies footballer Kate Sullivan, AIG Ireland General Manager Aidan Connaughton, Dublin camogie player Ciara Tierney and Dublin footballer Davy Byrne. Pic: Sam Barnes/Sportsfile

The Dubs’ hunt for a new headline commercial partner and shirt sponsor is set to go deep into overtime after an agreement which had been reached with a new investor was dropped by the big name brand.

The Pitch understands that the deal was in the final stages of negotiation and was ’99 per cent there’, when the firm’s US parent pulled the plug, due to external global matters, three weeks ago.