$7m for 30 seconds: Crypto is out, booze is in for Super Bowl ads

Anheuser-Busch remains the biggest advertiser with three minutes of national airtime. The beverage giant gave up its deal to be the exclusive alcohol advertiser this year, so Heineken, Diageo, Remy Martin and Molson Coors are also in the game.

Mary J. Blige performs during the Pepsi Super Bowl LVI Halftime Show last year at SoFi Stadium in California. Pic: Getty

THE hottest ticket in town for advertisers is officially sold out. Fox Television has confirmed that in-game television ads for Super Bowl LVII have all been sold.

The big game between the Kansas City Chiefs and the Philadelphia Eagles takes place on Sunday.