Business of Sport: Why crypto's $2 trillion crash is good news for GAA's NFT ambitions

Future GAA NFTs could be sold as individual offerings or part of packages that include match tickets and other frills.

ON the face of it, the devastation which has seen Bitcoin and cryptocurrency assets plunge to 30 per cent in value should spell disaster for the GAA’s exploration of the NFT market.

The Pitch has learned that Croke Park has paused the launch date of its ‘non-fungible token’ collection – a series of unique, fully-licensed digital content clips recorded on the blockchain, for fans to purchase and exclusively own.