Business of Sport: Marketing deals trickle down from college to US high school sports

Sports law professor points out potential pitfalls in name, image and likeness deals at both the high school and college levels, which he called the 'last bastion of amateurism' 

Johnuel "Boogie" Fland shoots hoops in the gymnasium of Archbishop Stepinac High School in White Plains, Ney York. Fland is among a growing number of high school athletes who have signed sponsorship deals for their name, image and likeness following a Supreme Court decision last year that allowed similar deals for college athletes. Pic: Robert Bumsted, AP

IAN Jackson and Johnuel 'Boogie' Fland are among the brightest stars in the firmament of high school basketball and now have business deals to prove it.

The New York City teens and friendly rivals are cashing in on their name, image and likeness through marketing contracts often referred to as NIL deals. The contracts have begun to trickle down to the high school level after the NCAA’s decision last year to allow college athletes to monetise their stardom.