Dublin conference boss: Why we invited Lance Armstrong to our event

"I do not support Lance, nor do I oppose Lance, for me personally it is all about the story."

The news that Lance Armstrong will be one of the headline speakers at a sports conference in Dublin next month raised a lot of eyebrows.

Organisers of the inaugural One Zero sports conference promise it will be a “‘no-holds barred’ interview live on stage”, but many commentators questioned why he was being invited at all.