Study links alcohol sports sponsorship to athletes' binge drinking

Sportspeople funded by the drinks industry were more likely to engage in binge drinking than those with no alcohol sponsor, a study claimed today.

Study links alcohol sports sponsorship to athletes' binge drinking

Sportspeople funded by the drinks industry were more likely to engage in binge drinking than those with no alcohol sponsor, a study claimed today.

Researchers said athletes felt obligated to drink the sponsor’s product when free or discounted alcohol formed part of the deal.

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