Study links alcohol sports sponsorship to athletes' binge drinking

Sportspeople funded by the drinks industry were more likely to engage in binge drinking than those with no alcohol sponsor, a study claimed today.

Study links alcohol sports sponsorship to athletes' binge drinking
Tue, 18 Nov, 2008 - 14:22

Sportspeople funded by the drinks industry were more likely to engage in binge drinking than those with no alcohol sponsor, a study claimed today.

Researchers said athletes felt obligated to drink the sponsor’s product when free or discounted alcohol formed part of the deal.

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