Motorsport: Rally boss aims to topple F1 crowd

Watch out Michael Schumacher. The world’s top rally drivers might not match you for outright speed but they are hot on your trail in the race for TV coverage and the market in hi-tech boys toys in the ultra-competitive world of motor sport.

The World Rally Championship is currently runner-up to Formula One when it comes to attracting viewers to motor sport but, with just 17% of the number who watch Schumacher, David Coulthard and co, the gap between first and second is huge.