Green Army still hunting new sponsor as World Cup looms

When Des Cahill called on potential benefactors to “#coughup”, circling the Green Army’s “actively seeking sponsorship” biography line, it gave the sport one of its rare moments in the spotlight.

Green Army still hunting new sponsor as World Cup looms

Most of those moments of extended interest, though, seem to revolve around financial issues rather than the sustained period of achievement.

That the tweet was shared more widely than the Irish women’s qualification for the 2018 World Cup in London is instructive.

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