Build up the experience and the fans will come

âItâs an opportunity to get some of the best sports marketing in the world to Ireland, and to Kilkenny in particular,â says Keane.
âIâm a Kilkenny man and have my business here, and I think itâs great to have events outside Dublin. We have great industry in the country in the sports tech area, outside Dublin as well as Dublin, and itâs a great chance for them to present what they do.â