Build up the experience and the fans will come

It isn’t always about the capital. The default position on any conference or symposium in this country seems to be where in Dublin it should be held, so credit Trevor Keane for thinking outside the Pale with his Fan Engagement Conference in Kilkenny (FECKK.ie) on March 29.

“It’s an opportunity to get some of the best sports marketing in the world to Ireland, and to Kilkenny in particular,” says Keane.

“I’m a Kilkenny man and have my business here, and I think it’s great to have events outside Dublin. We have great industry in the country in the sports tech area, outside Dublin as well as Dublin, and it’s a great chance for them to present what they do.”