Build up the experience and the fans will come

āItās an opportunity to get some of the best sports marketing in the world to Ireland, and to Kilkenny in particular,ā says Keane.
āIām a Kilkenny man and have my business here, and I think itās great to have events outside Dublin. We have great industry in the country in the sports tech area, outside Dublin as well as Dublin, and itās a great chance for them to present what they do.ā